“Paperbacks had come into their own during and after the Second World War, and, by 1950, were like a giant money machine. Anything could be reprinted, from the classics to trashy novels; everything was given a ‘sexy’ cover and was sold like a magazine on a newsstand in the widest possible distribution. If paperbacks were once considered a way to educate the masses (Good Reading for the Millions) not much evidence of it remained. Capitalism ruled.”
– Piet Schreuders, ‘What a Body.’ In : Sex Appeal : The Art of Allure in Graphic and Advertising Design, p. 230.
Wednesday, June 16, 2010
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